Mobile apps for Business to Business

Make money with mobile process optimization

B2B, Business to business mobile apps

Mobile apps for B2B

Mobile apps can make retailers’ lives a lot easier. Walk through your store, scan the products that are running low and order. Smart wholesalers know this and use mobile apps to optimize their customers’ processes.

Apptonize mobile apps excel at making large amounts of products accessible thanks to custom navigation, extensive filter options and an excellent search engine.

Stay in touch via push messages, personalize content on the homepage, order in seconds. In short, an ideal medium for both retailer and wholesaler.

Mobile apps for buyers

As a buyer, you want control over what is purchased within the organization and from whom. At the same time, you don’t want to bother yourself with the purchase of every item. It is better if people can order the right things themselves from the work floor. Procurement mobile apps make this possible.

The purchasing department determines which products may be purchased and from whom. These are the items that will be available in the mobile apps. In the apps themselves, clear navigation, filter options and a good search engine make life easy for anyone who wants and is allowed to place an order. Ideal!

mobile apps for buyers and procurement
barcode scanner mobile app tools

Business tools

B2B mobile apps are usually only made accessible to registered (and approved) customers. After entering, the customer is welcomed and products are shown that are ‘in the shop window’. You can choose to personalize this product range, for example based on the type of products that are often purchased, or based on favorite brands.

Products are organized into product categories that often have a multi-layered hierarchy. You can find that layering in the navigation of the app. Thanks to the many filters that can be customized, customers quickly find what they are looking for.

The excellent search engine comes with smart search suggestions. You will also find the barcode scanner in the search engine. After scanning, it opens exactly the right product (or product variant) so that this repeat order can be placed quickly.


Quickly find what you are looking for thanks to technical highlights.

Refinement: filters

When many products or alternatives are offered, filter options help to quickly make the right choice. You can think of, for example, a brand, category, price, weight, material or color.

Apptonize has developed its own filter system with which custom filters can be set for custom apps, for optimal operation.


Refinement: search engine

Thanks to the ‘Googlisation’ of society, we have become increasingly accustomed to ‘fuzzy search’. In other words: we type in what we are looking for and expect to be able to find it quickly. This places high demands on a search engine, also for mobile apps.

Apptonize offers a high-quality search engine in the apps, intelligently making suggestions as you type. As a result, the search engine is also quick to use.


Order and pay in seconds.

Ecom: optimized checkout

If people can order and pay quickly and easily, you sell more. For that reason, Apptonize has paid a lot of attention to the design of the shopping cart, order page and the handling of the order. When customers are already registered, they can place an order and make a payment in literally seconds. In addition, if desired, it is also possible to order as a not logged in user – guest.

Ecom: payment methods in the app

Apptonize ensures that the payment methods that the shop offers on the website also work in the app. You do not have to hire a separate Payment Service Provider for the app. That saves time and money.

Technically, an integration with Shopify and Lightspeed uses the “checkout” that these systems offer themselves, via the partner API. Another possibility is that Apptonize integrates the payment methods of the Payment Service Provider of the webshop into the mobile apps itself.


Activate the customer, personalize and stay in dialogue.

Engage: Push notifications

How do you become top-of-mind with your target group? Not via email anymore. Well via the smartphone. Push notifications appear in the view of app users, at the times you choose. This way you can activate people.
Push messages with offers, promotions or new collections are often successful. Conversions become even higher when audiences are segmented based on recipient interests, such as brands or product categories.

A Levi’s enthusiast will be tempted to click on the message ‘today 25% discount on all Levi’s jeans!’. After a customer clicks on the message, the app immediately shows the relevant jeans. A short route to an order.

Engage: in-app messaging

When a customer enters a store, the seller has the opportunity to address a customer based on what the customer is doing at that moment. For example, when she goes to view a product or wants to pay for something. In-app messaging is the digital version of this principle.

Based on the actions of the user, it can be set when which message should be sent. For example, you can alert the customer to a certain promotion, or offer a temporary discount code that entitles you to free shipping.

Engage: abandoned cart and other smarts

Apptonize’s engage module offers many possibilities. For example, a message can be sent at 8 p.m. in the evening to someone who has placed an item in the shopping cart shortly before without ordering. It is also possible to welcome new app users with a push message. Or to offer your most loyal customers a gift via a push message.

Engage: Personalization

Not everyone is the same. Needs and interests differ. That is why it is so logical that personalizing content immediately leads to (significantly) higher conversions.

Thanks to personalization, the content of a push message or an in-app message can be tailored to the (purchasing) behavior of the user in the app. In addition, Apptonize offers the possibility to personalize the content of the app’s homepage as well. This way, each user sees a different selection of products.

Although the term ‘personalization’ suggests otherwise, the app user remains anonymous.

Mobiele app - personalisatie aanbod


Get in the driver’s seat yourself

Controle: Smart Content Manager

Apptonize takes into account your available time. The faster the better. That is why we like to leave the management of, for example, a product where it is: in the ecommerce system. So that no extra work is required for the mobile apps.

When content needs to be managed specifically for the mobile apps, we keep it simple and smart. Smart, so to speak. You can think of homepage banners, filters, featured products and the gift module.

Content management mobile apps

Control: Analytics and a Dashboard

All app statistics can be found in Google Analytics. Even better: you can immediately base actions on it. app statistics can be translated into target groups. Push messages and in-app messages can be differentiated per target group. In other words, a Valhalla for every marketer.

To prevent the average entrepreneur from being dizzy by the large amount of available data, Apptonize offers a concise dashboard with the most important app statistics. Here you will find the number of activated downloads, active users, sales and conversions.


Control: Open backend integration

Mobile apps often do not stand alone. Shopping apps are always integrated with an ecommerce system. After all, orders must be processed and shipped. Apptonize has a Plug & Play backend integration as a selected partner of Lightspeed HQ and Shopify, two leading SaaS platforms worldwide. Both platforms are highly recommended by Apptonize.

Apptonize mobile apps also integrate with other systems. These can be ecommerce systems such as Magento or Woocommerce, but also in-house systems. To make that possible, Apptonize has its own backend API. An Apptonize developer can create the desired integration. It is also possible for your own developers to work with the API and realize the integration. Ideal if your own ICT department is able to do this, or if you like to work with the developers of your own agency.


Mobile app api backend

Everything is arranged and remains arranged: Relaxed!

You have your business, we have ours: running mobile apps. We ensure permanent availability. We provide upgrades. You don’t have to worry about it. It is arranged.

020 – 2390881

Nieuwendammerdijk 340G
1023 BV Amsterdam


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